The more you seek to understand your content, the better your other work will be.
Content Audit is a process for analyzing a set of content both quantitatively (inventory) and qualitatively (audit).
A Content Inventory is a quantitative assessment of a set of content on a website including all the data associated with it.
A Content Audit is a qualitative evaluation of the set of content quantified by an inventory.
Both – Content Inventory and Content Audit are processes carried out in tandem.
Also in this process you need to track a lot of metrics such as organic traffic, bounce rates, backlinks, on page time, unique visitors, page per session , new vs returning users, traffic sources, conversions and many more.
In this case each piece of content you audit will have several data metrics attached to it. These metrics will tell you if you’re hitting the mark or missing it drastically.
For the content that does well, take note of the content details audit. Analyze what type of content it was, the topic, who produced it, and when it published.
Repeating your successes can help you create similarly high-performing content.
For the content pieces that don’t hit your goals, take extra note of their metrics. That’s where we specialize. And we can help you with your content auditing which can save you a lot of time and headache, so you can focus on other important things in your business.