Ensuring that your business shows up in Google Maps is top to long-lasting viability. Prospective customers are often skeptical of businesses with little or no online presence.
Fortunately, Google Maps provide one of the easiest and fastest ways to get online.
Business owners now have an opportunity to promote their goods and services in real-time to anyone with a mobile device. Google handles about 3.5 billion searches per day and accounts for nearly 88% of all mobile searches.
Local Google searches also directly translate into sales with 76% of those searching for local products visiting a store within the day.
Google Maps marketing can impact the way Google views your business and how or if it appears in organic search in what is known as the local 3-pack.
Google Map Results (local 3-pack) appear at the top of the page in this Google Search.
Google Maps can channel thousands of potential customers toward your business.
Unless your business ranks in the 3-pack, your chance of being found is exponentially lower.
That is why Google Maps Marketing is generally considered the most important facet of local SEO work.